"The study of the structure and dynamics of communication and change when all experience and all behavior is defined and studied as communication."
The whole is greater than the sum of its parts. The concept was coined by Aristotle 2,300 years ago. Understanding of the system is therefore nothing new. What is new is that the science of how the parts have an effect on each other and the whole is more obvious.
In the 50's, Gregory Bateson, an anthropologist and communications theorist, put forward the idea of a common conceptual world for all theories, models and methods used, for example, in organizational development, leadership, pedagogy, personal development and therapy. We human beings use the same brain, the same language and the same competence in communication throughout all areas where human communication is used.
Such science has been under development since then, amongst others by Richard Bandler and John Grinder within the NLP tradition.
At the same time the Norwegian educators Jorunn Sjöbakken and Truls Fleiner investigated into what enables people to reach their goals, regardless of the context, specialist area and system level: individual, group, organization. They summarized material from many areas of scientific knowledge and identified a number of “communication keys" which are common to successful work in change. The discipline of Communicology was established. It has also been shown that Sjöbakken’s and Fleiner’s assumptions about the physical movement’s interplay with different parts of the brain goes hand in glove with systemic brain research, which is confirmed for example by the brain scientist Matti Bergström.
We involve many senses in our activities so that we use the brain optimally and support learning.
E-post: Carina Vinberg | 070-862 92 21
E-post: Agneta Lundgren | 070-657 18 21